Stories, insights and inspiration from authors and the world of publishing.
Take a pause and revisit your days in school and college. You must remember all the games that you have played, the friends you made, and the dreams you carried throughout. But there is a high chance that you also remember the moments that happened quietly.
Has this ever happened to you when everything was going right - the career, the family, and everything seemed to be falling into place - but then, in the blink of an eye, everything changed? You spent years building your dream life and suddenly lost everything you worked hard for.
At White Falcon Publishing, quality is not a feature; it is the foundation of everything we do. From design and layout to the final printed page, every decision we make is guided by one unwavering standard: your book must be something you are proud to hold.
The moment you hear the word “Moksha,” what comes first to your mind? Is it detachment, sacrifice, or freedom? People have multiple definitions of moksha according to their own different perspectives.
There are some times in life where everything goes so smoothly and everything feels certain, whether it’s finances, career, relationships, your beliefs, or your plans. During this you start trusting the process, the universe, the system, and the people.
Today, we all wake up to a flood of notifications, breaking news alerts, and viral opinions going on around the world. We scroll endlessly and not only consume all information but also believe it blindly and talk about it.
Life may seem peaceful on the outside, but there are always some battles going on in the inner world of almost every person out there. People quietly deal with fear, doubt, expectations, and the stress of making the right choices.
Do you remember the book that had you up till three in the morning? The one that stopped your life for a moment? Or the one that changed something inside you?
The Shadecard of Self-publishing was one of the sessions at the Jaipur Bookmark, Jaipur Literature Festival, 2026. Navsangeet Kaur, Founder Director, White Falcon Publishing, was one of the speakers at this session held on January 18, 2026 at Hotel Clarks, Jaipur.
The entire Dev’s journey is a reflection of mine, where I shared exactly the same emotion, pain, sufferings & struggle of life. Life since beginning has been a tight rope to walk without any safety net.
Etched Into Me didn’t begin with a single defining moment or dramatic turning point. It grew slowly, from accumulated weight - from the quiet kind of pain that doesn’t announce itself but settles deep within you.
The Aware Being Code: A Journey from Survival to Soul, from Lust to Liberation is a transformational self-help and spiritual awakening book that blends Vedic wisdom, yogic science, and modern psychology.
Eleventh is a collection of eleven Hindi poems, each with an elaborated chapter, written in English on a respective subject. The subjects include Prayers, Love, Witches, Nature, Trees, Happiness, Mumbai, Science of a Heartbreak, Beauty, self and sky.
What if the quietest moments of your day held the loudest truths? Every morning, the author steps into the dawn - not just to walk, but to listen, observe, and reflect.
The Wings of Time shines a spotlight on the often-overlooked backbone of the aviation industry - the ground staff who work tirelessly to ensure the safety, security, and comfort of countless passengers.
जब जीवन ने उन्हें अपने ही अपनों से विश्वासघात, झूठ, अंधविश्वास और नकारात्मक वातावरण के कटु अनुभव दिए, तब उन्होंने टूटने की बजाय जागने का मार्ग चुना। उन्होंने हर चोट को एक अवसर में बदला, हर गिरावट को एक साधना में रूपांतरित किया। उनका जीवन एक शोध बन गया - मानव मन, व्यवहार, औरा, क्रिस्टल्स, चेतना और अध्यात्म पर एक गहन साधना, जिसका फल उनकी लेखनी में परिलक्षित होता है।
We are thrilled to share that White Falcon’s ‘Literary Meet’, held on 28th September 2025 at Atta Galatta, Bengaluru, was a resounding success, far exceeding our expectations in attendance, energy, and engagement.
In the stillness of pain and the hush between heartbreak and healing, there lies a space few dare to explore - a sacred space where silence does not suffocate but soothes, where words are not spoken but felt, and where healing begins not with noise, but with quiet recognition of one’s wounds.
The Snowy Escapades of a White Siberian Tiger is a heartwarming children's picture book about a young white Siberian tiger's first snow adventure.
Love, peace and prosperity made the beautiful and vast kingdom of Nabhasa, a safe and a happy place to live in. But fate had other plans.
“How to Win Admissions and Influence Visa Officers” is meant to help the growing community of students who plan to study in key international destinations for higher education, and are at different stages of the application process.
Dosa in Manhattan is the story of three hearts, one city, and endless second helpings of life. Ila Roy, Vikram Arora, and Nick Patane are New Yorkers navigating the mess and magic of modern life, while sharing a strong bond with India.
Sticking On is more than a career guide. It is a survival playbook for ambitious women who want to thrive in their careers without losing themselves in the process. Drawing from the author’s journey as a global tech founder, corporate leader, and working mother, the book blends hard-earned lessons with practical frameworks that work in the real world.
"Whispers of the Falling Stars" is a world where stars guided verses weave human emotions into harmony. The poems reflect a blend of introspection, emotion, and ethereal imagery. The aesthetic world created in this work is a portrait of pure, selfless emotions where Life is revered as a sacred, cosmic gift adorned by purity.
B. S. Dara’s newest novel, I, You and Pune, launches as a hauntingly modern tale of love, sex, and emotional survival in urban India. Set in the monsoon-soaked flats and midnight balconies of Pune, this story follows Ananya Sharma, a young banker who moves to the city for a career and ends up in a live-in relationship that unravels her carefully held ideas of love.
‘Kashmir Insurgency’ focuses on the turbulent period of 1989-90 in Kashmir. However, to grasp the underlying reasons that caused the mayhem, the study traces the history from 1947 onwards, examining the involvement of India's adversarial neighbour and New Delhi's political missteps in Kashmir.
This collection of 100 poems captures the essence of the struggles women face and the extraordinary power they summon to transcend them. Whispers That Roared is more than poetry; it is a testament to the unbreakable spirit of women.
Beyond India’s rich spirituality exists a socially, economically and genetically divided society, created, protected and preserved, through a social engineering exercise, called the Caste system, 2200 years ago.
A journey through the crisp autumn air, a lone leaf, newly freed from its parent branch, embarks on an extraordinary afterlife adventure. As it drifts across vibrant landscapes, it encounters Tiny and Miny, two mischievous yet endearing bacteria with a knack for trouble and a heart for stories.
A journey through the crisp autumn air, a lone leaf, newly freed from its parent branch, embarks on an extraordinary afterlife adventure. As it drifts across vibrant landscapes, it encounters Tiny and Miny, two mischievous yet endearing bacteria with a knack for trouble and a heart for stories.
In the dynamic landscape of digital transformation, the agility of an organization can make or break its ability to compete and thrive. ‘Frankenstein Enterprise Systems’ delves into the complexities and nuances of implementing agile methodologies in large-scale, enterprise environments.
Get ready for a thrilling adventure! Two brave sisters, guided by their wise and wonderful Nani, embark on a quest to save their village from an ancient mystery.
Shine-N-Inspire is a step-by-step guide towards your journey of transformation, change & manifestations. It addresses the challenges that you face during your transitioning journey and how to cope with those challenges.
Palestine has been brutally occupied by illegal occupation of Israel for the past 76 years and until last year October, Palestine colonization has been stowed away by the West. Today, in every country of the world, the flag of Palestine is raised.
What if the answers you’re searching for have always lived within you - waiting for a moment of silence, a pause, a breath? Soul Unchained is not just a book; it’s a heartfelt journey of self-discovery, healing, and transformation.
“मिट्टी की महक और समय की धारा में” एक मार्मिक कविता संग्रह है, जो जीवन के सार को बेहद संवेदनशीलता से प्रतिबिंबित करता है। इस पुस्तक की प्रत्येक कविता में भावनाओं, परंपराओं और समय के अपरिहार्य परिवर्तन का सुंदर संवाद मिलता है।
“The Bharatyaan” is an extensive fun-filled travelogue that covers 51 days of a road trip around India by the author and his wife, in their SUV. This trip traversed across 20 Indian States/Union Territories clocking 10713 Kilometers.
In the chaos of student life, where assignments, examinations, and the need to perform tend to dominate the agenda, it's possible to forget the basic pillars on which a well-balanced and rewarding life is built.
“What’s the point of all this?” Perhaps, this is one of the many questions we all have been once stuck with while staring at a screen, slogging through emails and a never-ending to-do list.
Gautam Mishra’s The Book of Nalanda is a compelling blend of historical intrigue and modern suspense, weaving together the story of ancient wisdom with the pulse of contemporary adventure.
In a world where leadership often feels like a series of checkboxes, given KPIs, quarterly targets, and performance reviews, what if we shifted the focus to something more apparent and simple?
Are you emotionally attached to fictional characters? Do you often daydream about the world that is just within reach, but never quite in your grasp.
In today’s fast-paced world, finding lasting happiness can sometimes feel like an impossible goal. However, Radiate Happiness by Anjana Thakker offers a refreshing perspective on how happiness isn’t something we have to chase but something we can cultivate within ourselves every day.
Have you ever observed an interview with Tom Holland where he uses an American accent for his role as Spider-Man? It seems perfectly natural to the ears, so much so that we forget he’s not an American.
Have you ever stumbled upon a book so mesmerizing you felt like it was luring you in, whispering, “Pick me! Pick me”?
Gen Z isn’t reading your boring blurbs anymore, and it’s finally time you understand that. Gen Z refers to the generation born between 1997 and 2012.
As a new reader, the world of books may seem daunting. From never-ending options to seeing a new “bestselling novel” every day, you must wonder what makes it worthy of that title.
Does reading make you happy? Whether it’s the feel of crinkly paper or the smooth swipe of a screen, words can move us - and today, they move across platforms.
When it comes to publishing a book, identifying the publisher who can fulfill your needs as an author is one of the key decisions for writers and authors who are on the lookout to find a publisher for their first book.
The stock marketplace is a large and complex economic realm that has the functionality to yield massive earnings while at the same time carrying inherent dangers.
In the world of book creation, choosing a well-crafted topic is more than a decision; it's an intangible force that breathes life into literary masterpieces.
Film Bazaar is the largest South Asian film market that happens every year alongside the International Film Festival of India (IFFI). It was held at the Marriott Resort, Goa, India in November every year.
With the rise of self publishing, book printing industry too has seen significant changes. Earlier, traditional publishers used to get books printed in the traditional manner i.e. offset printing.
We all have this firm belief in mind that only traditionally published books can become bestsellers. We believe it is the big publisher's tag that can help drive book sales. We believe traditional publishers know how to make your book a bestseller.
For those of you who have just finished writing your book and are looking for a publisher, I am sure you would have come across the following statements quite often - Publish in 30 mins, Publish in 7 days, Publish your book in 14 days, guaranteed!!
When publishing a book, book reviews form a very important component in a book’s success. Including reviews adds value and credibility to your work in the publishing marketplace, especially when they are from well-respected people in your field. It also instigates your readers to write more consumer reviews, and sets the general tone for them to follow.
The term self-publishing itself indicates that the time taken for the book to be published depends largely on the ‘self’ or the author. Most authors decide to go for self-publishing because it helps in budgeting the time. While the traditional publication process takes six to twelve months, self-publishing can be doe ideally within one and half months depending upon the length and content of the book.
While self-publishing a book, the author needs to understand the process of publication of books. The publication of one’s book is a very overwhelming journey but one must navigate through the entire ordeal systematically.
To be able to protect the copyright of a book, an author needs to understand what the word ‘copyright’ means and what are the things that it encompasses. While talking about copyright, we must understand that copyright exists on its own, without the backing of legal documents.
The cost of self-publishing can be divided into three stages of financial investment - pre-publishing costs, publishing costs, and post-publication costs. The first one includes the costs related to editing and designing.
The field of publishing offers two options to authors - traditional publishing and self-publishing. To know which option one should go for, one must understand the difference between the two and their pros and cons.
The folk epics like Homer’s Illiad were sung by bards and passed down the generations through oral traditions. Literature in the form of audio stimuli goes back to the epic poetry of Sumerians with examples like the heroic deeds of king Gilgamesh and the other folklores we are quite acquainted with today. The written form of literature is now found in both print and e-book formats and the oral tradition now appears as audiobooks.
White Falcon Publishing has been acclaimed with “Company of the Year 2020” recognition in publishing category by SiliconIndia
“Reading is important because it gives you room to exist beyond the reality you’re given. It is how humans merge. How minds connect. Dreams, Empathy, Understanding, Escape. Reading is love in action.” Matt Haig, Notes On Nervousness
Book publishing has been a notoriously vicious business. And if you are a woman, the chances of your book getting through are almost ambiguous, in the traditional publishing model. If you look closely at the books published by traditional publishers, the data will show you that the number of authors who come up with a book are mostly men.
When a writer thinks of publishing a book, the first question after finalizing a publisher, that comes to his mind is - how to market my book. Book Marketing is a very broad term. Multiple aspects of promoting a book come into play.
Never has there been a better environment that encourages and promotes writing than NOW. Why do I say so?
There are two types of writers - those who write for passion and others who write for passion and sales. If you fall in the second category, then here is an insight into the trending topics that might help you finalise the topic for your next book.
My search for children’s books began when my son turned one. I came across amazingly beautiful, well-illustrated and well-narrated books. In the gamut of all these books, something still seemed amiss. None of the books were set in the Indian context. None of the books had illustrations that children from India could relate to.
Full stack development is the new frontier in software development. The development of a production software that serves a lot of users, requires computer engineers who are specialised in specific portions of a software lifecycle. With the evolution of various software development tools, it has now become possible for a single engineer to be knowledgeable about all the parts that make up a software, right from development to deployment.
Most of us are aware of the term - Crowd funding. It means getting funds for a project from like-minded individuals or those interested in it. This way, no one bears the upfront cost of building the project as many individuals have contributed to it by donating money. In return, the contributors get either the final product or subscription or credits, depending upon the type of product created. This model has been successfully adopted worldwide in creation of music, videos, social causes, software, and even publication of books.
"I want to place my book in stores across the country." "Will my book be sold through bookstores?""You don't provide physical store distribution?"The queries are numerous.
Quite often, I hear this doubt from writers - How much royalty would I get for my book? How much is this royalty amount as compared to what traditional publishers offer?
White Falcon Publishing has launched a blockchain certification and timestamping service for books. With this service, authors and publishers will be able to certify and timestamp their books on public blockchain networks such as Ethereum or EOS.
Since its inception in the year 2007, self publishing has come a long way. We see more and more writers choosing this route to publish their books. With this increase, the number of firms offering self publishing services is also on the rise. Self publishing offers ease of access to bring out one’s book in the market. Traditional model of publishing has always been time-consuming, evaluation-based with lesser transparency in terms of sales figures. All these cons are taken care of in self publishing.
At the onset of a new era inpublishing when more and more voices are being heard, when new hidden gems and stories are unearthed every day, which may have never seen the light of the day, I’m sure you have a story to telltoo, an experience to share, an urge to paint the sky with your ink. Yes, I’m talking about self-publishing, which has come a long way in a very shortwhile but has an even longer journey to make.
If you think writing a book is difficult, wait till you start making efforts to get it published - writing would seem to be a walk in the park in comparison. If you are planning to write a book, or in the process of writing one, or already have a manuscript ready, then I’m sure you would be struggling with the dilemma of whether to take the traditional publishing route or go for self-publishing. Being a recently published author who has dealt with both types of publishers, I think I am an ideal candidate for drawing a comparison between traditional publishing and self-publishing.
As you read through these lines, I’ll be way into the future. With technological advancements in full swing, in our age, we quite often love to immerse ourselves into the new, imaginative, and creative realms created by the thinkers, visionaries, and dreamers that rock the world every now and then by their ideas. So many of the science fiction fantasies are common realities now. But there is one, about which it has been written since time immemorial, ever since there has been science and fiction, and has not been achieved yet. It still intrigues our minds no matter how many times we come across that same old concept - The Time Travel! It never fails to catch our attention.
Remember, when you write, you supplement the written proofs of our existence. As soon as you put that ink on paper, you’ve etched a mark of your presence, of human footprint in the physical world. That mark is a testimony of who we are. Your words will travel to places unknown, to people unknown, and to times unknown. They will, most likely, continue to exist even after you. And believe me, with the current trends of self-destruction around the world, they may even be the last vestige of mankind!
Well, being an avid reader you are sure what all you want to read, but what should you consider reading when you are a writer? There is no single answer to this. To be frank, read everything you enjoy. Whatever you read is useful, be it - newspapers, magazines, novels, technical papers, economics, history, literature, science, spiritual, etc. Nevertheless, there are certain points you can keep in mind while choosing to read, especially ‘for’ writing.
A Writer’s World A writer’s world is complicated. Being one, I’d love to present an unimaginable correlation between a writer’s universe and our physical cosmos. So grab your mugs and sit tight as we enter this space-time continuum, to contemplate a writer’s world.
Well, I’m back with the some challenges and problems as I promised before, and here’s the next set of tea/coffee for your mind.
White Falcon Publishing (www.whitefalconpublishing.com) aims to provide the best services to authors.
Self publishing involves a lot of efforts on the part of the author to promote his/her book. Printed books are a great way of promoting your published work.
A book launch event can attract publicity, engage readers and drive sales. Here are some pics from book launch events of some of the books published through us.
Whether you are finishing a manuscript or planning your next launch, we can help you publish with quality and reach.