Sticking On is more than a career guide. It is a survival playbook for ambitious women who want to thrive in their careers without losing themselves in the process. Drawing from the author’s journey as a global tech founder, corporate leader, and working mother, the book blends hard-earned lessons with practical frameworks that work in the real world.
Read More - Aug 11, 2025"Whispers of the Falling Stars" is a world where stars guided verses weave human emotions into harmony. The poems reflect a blend of introspection, emotion, and ethereal imagery. The aesthetic world created in this work is a portrait of pure, selfless emotions where Life is revered as a sacred, cosmic gift adorned by purity.
Read More - Aug 8, 2025B. S. Dara’s newest novel, I, You and Pune, launches as a hauntingly modern tale of love, sex, and emotional survival in urban India. Set in the monsoon-soaked flats and midnight balconies of Pune, this story follows Ananya Sharma, a young banker who moves to the city for a career and ends up in a live-in relationship that unravels her carefully held ideas of love.
Read More - Aug 5, 2025‘Kashmir Insurgency’ focuses on the turbulent period of 1989-90 in Kashmir. However, to grasp the underlying reasons that caused the mayhem, the study traces the history from 1947 onwards, examining the involvement of India's adversarial neighbour and New Delhi's political missteps in Kashmir.
Read More - Aug 3, 2025This collection of 100 poems captures the essence of the struggles women face and the extraordinary power they summon to transcend them. Whispers That Roared is more than poetry; it is a testament to the unbreakable spirit of women.
Read More - Jul 29, 2025Beyond India’s rich spirituality exists a socially, economically and genetically divided society, created, protected and preserved, through a social engineering exercise, called the Caste system, 2200 years ago.
Read More - Jul 23, 2025A journey through the crisp autumn air, a lone leaf, newly freed from its parent branch, embarks on an extraordinary afterlife adventure. As it drifts across vibrant landscapes, it encounters Tiny and Miny, two mischievous yet endearing bacteria with a knack for trouble and a heart for stories.
Read More - Jul 17, 2025A journey through the crisp autumn air, a lone leaf, newly freed from its parent branch, embarks on an extraordinary afterlife adventure. As it drifts across vibrant landscapes, it encounters Tiny and Miny, two mischievous yet endearing bacteria with a knack for trouble and a heart for stories.
Read More - Jul 15, 2025In the dynamic landscape of digital transformation, the agility of an organization can make or break its ability to compete and thrive. ‘Frankenstein Enterprise Systems’ delves into the complexities and nuances of implementing agile methodologies in large-scale, enterprise environments.
Read More - Jul 10, 2025Get ready for a thrilling adventure! Two brave sisters, guided by their wise and wonderful Nani, embark on a quest to save their village from an ancient mystery.
Read More - Jul 8, 2025Shine-N-Inspire is a step-by-step guide towards your journey of transformation, change & manifestations. It addresses the challenges that you face during your transitioning journey and how to cope with those challenges.
Read More - Jul 7, 2025Palestine has been brutally occupied by illegal occupation of Israel for the past 76 years and until last year October, Palestine colonization has been stowed away by the West. Today, in every country of the world, the flag of Palestine is raised.
Read More - Jun 26, 2025What if the answers you’re searching for have always lived within you — waiting for a moment of silence, a pause, a breath? Soul Unchained is not just a book; it’s a heartfelt journey of self-discovery, healing, and transformation.
Read More - Jun 23, 2025“मिट्टी की महक और समय की धारा में” एक मार्मिक कविता संग्रह है, जो जीवन के सार को बेहद संवेदनशीलता से प्रतिबिंबित करता है। इस पुस्तक की प्रत्येक कविता में भावनाओं, परंपराओं और समय के अपरिहार्य परिवर्तन का सुंदर संवाद मिलता है।
Read More - Jun 20, 2025“The Bharatyaan” is an extensive fun-filled travelogue that covers 51 days of a road trip around India by the author and his wife, in their SUV. This trip traversed across 20 Indian States/Union Territories clocking 10713 Kilometers.
Read More - Jun 18, 2025In the chaos of student life, where assignments, examinations, and the need to perform tend to dominate the agenda, it's possible to forget the basic pillars on which a well-balanced and rewarding life is built.
Read More - Jun 16, 2025“What’s the point of all this?” Perhaps, this is one of the many questions we all have been once stuck with while staring at a screen, slogging through emails and a never-ending to-do list.
Read More - Jun 2, 2025Gautam Mishra’s The Book of Nalanda is a compelling blend of historical intrigue and modern suspense, weaving together the story of ancient wisdom with the pulse of contemporary adventure.
Read More - May 29, 2025In a world where leadership often feels like a series of checkboxes, given KPIs, quarterly targets, and performance reviews, what if we shifted the focus to something more apparent and simple?
Read More - May 20, 2025Are you emotionally attached to fictional characters? Do you often daydream about the world that is just within reach, but never quite in your grasp.
Read More - May 16, 2025In today’s fast-paced world, finding lasting happiness can sometimes feel like an impossible goal. However, Radiate Happiness by Anjana Thakker offers a refreshing perspective on how happiness isn’t something we have to chase but something we can cultivate within ourselves every day.
Read More - May 13, 2025Have you ever observed an interview with Tom Holland where he uses an American accent for his role as Spider-Man? It seems perfectly natural to the ears, so much so that we forget he’s not an American.
Read More - May 8, 2025Have you ever stumbled upon a book so mesmerizing you felt like it was luring you in, whispering, “Pick me! Pick me”?
Read More - May 2, 2025Gen Z isn’t reading your boring blurbs anymore, and it’s finally time you understand that. Gen Z refers to the generation born between 1997 and 2012.
Read More - April 30, 2025As a new reader, the world of books may seem daunting. From never-ending options to seeing a new “bestselling novel” every day, you must wonder what makes it worthy of that title.
Read More - April 29, 2025A compelling new book provides an in-depth and balanced examination of the Comptroller and Auditor General (CAG) of India, exploring its vital contribution to transparency, good governance, and democratic accountability.
Read More - April 26, 2025Does reading make you happy? Whether it’s the feel of crinkly paper or the smooth swipe of a screen, words can move us - and today, they move across platforms.
Read More - April 24, 2025How to Win Admissions and Influence Visa officers: A Guide to Writing an Effective Statement of Purpose - For ‘Study-Abroad’ Aspirants written by Dinesh Pundir is an IIT (Indian Institute of Technology-BHU) graduate with an astonishing career in which he has worked for many big and medium sized companies in India.
Read More - April 23, 2025Introducing "Cosmic Chronicles: The Rise of Photonix," a captivating new novel by 14-year-old Vanshika, a talented ninth-grade student from Chennai.
Read More - September 20, 2024Are you tired of paying additional charges to publishers for inventory management? Does the thought of unsold stock gathering dust leave you uneasy? It’s time to rethink your approach and embrace the freedom and flexibility of Print on Demand (POD).
Read More - August 14, 2024Have you ever dreamed of seeing your book on the shelves of major bookstores or being discussed on social media platforms, but weren't sure how to make it a reality?
Read More - August 06, 2024Creative writing is an art that involves expression, style, personal touch and an unknown magic. Advancements in artificial intelligence have even touched this form of expression. Now you can request the AI platform to write a poem, a song, an article or even a book for you.
Read More - July 18, 2024Meet Dr. Anderleen Diana Lazarus, a Professor, SRM Institute of Science and Technology who launched the book "Ripples of Imagination" from so-called "non-creative students"
Read More - July 05, 2024The Publishing Process with White Falcon Publishing. Self-publishing can be an exciting journey, and White Falcon Publishing is here to guide you through every step. Our streamlined process ensures that your manuscript transforms into a professionally published book with ease. Here’s a detailed look at how we do it:
Read More - July 03, 2024In today’s competitive publishing world simply producing a good book does not guarantee that it will be successful. Promotion and advertising are now necessary parts of the publishing process if you want to maximize the reach, visibility, and impact of your work. Knowing why book marketing is important as well as its benefits can help authors make informed decisions about how best to promote their books.
Read More - July 01, 2024If you are a writer looking to self-publish your book and want to captivate your readers with engaging stories, frequent writing practice can be good but not enough. Sometimes you may require directed creative writing exercises to release your mind and concentrate on particular aspects of writing.
Read More - June 29, 2024Writing a book involves finding the right topic, and this can be both thrilling and challenging. Therefore, it is important to define your topic. A good topic sets the stage for the whole book since it directs the research, writing and eventually captivates the target readership. This piece will explain why a subject is significant in writing and provide hints on how to choose one for your book and become a successful self-published author.
Read More - June 27, 2024Captivating stories are written by well-developed characters. They animate your narrative, fascinate readers and propel the plot forward. Creating a character profile helps in ensuring that your characters are believable and fully realized. In this blog, we will cover what constitutes a character profile and give you step-by-step instructions for making one yourself in your self-publishing journey.
Read More - June 25, 2024In "Shiv Sutra - Visualised," Sucharita Kansal’ paintings brilliantly merges ancient spiritual wisdom from the rich traditions of Hindu philosophy with contemporary artistic expression, creating a deeply moving visual journey through the teachings of Kashmir Shaivism.
Read More - May 06, 2024In the ever-evolving landscape of literature, a groundbreaking phenomenon is reshaping how authors connect to their readers: Virtual Author Events. Beyond just a style, these digital gatherings are poised to emerge as an important factor, bringing authors and their audiences together.
Read More - Jan 18, 2024When you are about to finish your book and are finally getting ready to share it with the world, it’s common for authors to feel overwhelmed by all of the different strategies out there for promoting their work.
Read More - Dec 11, 2023When it comes to publishing a book, identifying the publisher who can fulfill your needs as an author is one of the key decisions for writers and authors who are on the lookout to find a publisher for their first book.
Read More - Nov 29, 2023The stock marketplace is a large and complex economic realm that has the functionality to yield massive earnings while at the same time carrying inherent dangers.
Read More - Nov 28, 2023In the world of book creation, choosing a well-crafted topic is more than a decision; it's an intangible force that breathes life into literary masterpieces.
Read More - Nov 27, 2023The publishing industry has witnessed a remarkable surge in the demand for audio and e-books in both the Indian and international markets over the past few years.
Read More - Nov 1, 2023Film Bazaar is the largest South Asian film market that happens every year alongside the International Film Festival of India (IFFI). It was held at the Marriott Resort, Goa, India in November every year.
Read More - Dec 1, 2022With the rise of self publishing, book printing industry too has seen significant changes. Earlier, traditional publishers used to get books printed in the traditional manner i.e. offset printing.
Read More - July 1, 2022We all have this firm belief in mind that only traditionally published books can become bestsellers. We believe it is the big publisher's tag that can help drive book sales. We believe traditional publishers know how to make your book a bestseller.
Read More - June 18, 2022For those of you who have just finished writing your book and are looking for a publisher, I am sure you would have come across the following statements quite often - Publish in 30 mins, Publish in 7 days, Publish your book in 14 days, guaranteed!!
Read More - June 17, 2022When publishing a book, book reviews form a very important component in a book’s success. Including reviews adds value and credibility to your work in the publishing marketplace, especially when they are from well-respected people in your field. It also instigates your readers to write more consumer reviews, and sets the general tone for them to follow.
Read More - June 18, 2021The term self-publishing itself indicates that the time taken for the book to be published depends largely on the ‘self’ or the author. Most authors decide to go for self-publishing because it helps in budgeting the time. While the traditional publication process takes six to twelve months, self-publishing can be doe ideally within one and half months depending upon the length and content of the book.
Read More - June 5, 2021While self-publishing a book, the author needs to understand the process of publication of books. The publication of one’s book is a very overwhelming journey but one must navigate through the entire ordeal systematically.
Read More - June 4, 2021To be able to protect the copyright of a book, an author needs to understand what the word ‘copyright’ means and what are the things that it encompasses. While talking about copyright, we must understand that copyright exists on its own, without the backing of legal documents.
Read More - June 3, 2021The cost of self-publishing can be divided into three stages of financial investment - pre-publishing costs, publishing costs, and post-publication costs. The first one includes the costs related to editing and designing.
Read More - June 2, 2021The field of publishing offers two options to authors - traditional publishing and self-publishing. To know which option one should go for, one must understand the difference between the two and their pros and cons.
Read More - June 1, 2021The folk epics like Homer’s Illiad were sung by bards and passed down the generations through oral traditions. Literature in the form of audio stimuli goes back to the epic poetry of Sumerians with examples like the heroic deeds of king Gilgamesh and the other folklores we are quite acquainted with today. The written form of literature is now found in both print and e-book formats and the oral tradition now appears as audiobooks.
Read More - February 15, 2021White Falcon Publishing has been acclaimed with “Company of the Year 2020” recognition in publishing category by SiliconIndia
Read More - February 15, 2021“Reading is important because it gives you room to exist beyond the reality you’re given. It is how humans merge. How minds connect. Dreams, Empathy, Understanding, Escape. Reading is love in action.”
Matt Haig, Notes On Nervousness
Book publishing has been a notoriously vicious business. And if you are a woman, the chances of your book getting through are almost ambiguous, in the traditional publishing model. If you look closely at the books published by traditional publishers, the data will show you that the number of authors who come up with a book are mostly men.
Read More - March 8, 2020When a writer thinks of publishing a book, the first question after finalizing a publisher, that comes to his mind is - how to market my book.
Book Marketing is a very broad term. Multiple aspects of promoting a book come into play.
Never has there been a better environment that encourages and promotes writing than NOW.
Why do I say so?
There are two types of writers – those who write for passion and others who write for passion and sales. If you fall in the second category, then here is an insight into the trending topics that might help you finalise the topic for your next book.
Read More - October 11, 2019My search for children’s books began when my son turned one. I came across amazingly beautiful, well-illustrated and well-narrated books. In the gamut of all these books, something still seemed amiss. None of the books were set in the Indian context. None of the books had illustrations that children from India could relate to.
Read More - September 09, 2019Full stack development is the new frontier in software development. The development of a production software that serves a lot of users, requires computer engineers who are specialised in specific portions of a software lifecycle. With the evolution of various software development tools, it has now become possible for a single engineer to be knowledgeable about all the parts that make up a software, right from development to deployment.
Read More - September 01, 2019Most of us are aware of the term – Crowd funding. It means getting funds for a project from like-minded individuals or those interested in it. This way, no one bears the upfront cost of building the project as many individuals have contributed to it by donating money. In return, the contributors get either the final product or subscription or credits, depending upon the type of product created. This model has been successfully adopted worldwide in creation of music, videos, social causes, software, and even publication of books.
Read More - August 01, 2019"I want to place my book in stores across the country." "Will my book be sold through bookstores?"
"You don't provide physical store distribution?"
The queries are numerous.
Quite often, I hear this doubt from writers - How much royalty would I get for my book? How much is this royalty amount as compared to what traditional publishers offer?
Read More - May 29, 2019White Falcon Publishing has launched a blockchain certification and timestamping service for books. With this service, authors and publishers will be able to certify and timestamp their books on public blockchain networks such as Ethereum or EOS.
Read More - March 26, 2019Since its inception in the year 2007, self publishing has come a long way. We see more and more writers choosing this route to publish their books. With this increase, the number of firms offering self publishing services is also on the rise. Self publishing offers ease of access to bring out one’s book in the market. Traditional model of publishing has always been time-consuming, evaluation-based with lesser transparency in terms of sales figures. All these cons are taken care of in self publishing.
Read More - February 14, 2019At the onset of a new era inpublishing when more and more voices are being heard, when new hidden gems and stories are unearthed every day, which may have never seen the light of the day, I’m sure you have a story to telltoo, an experience to share, an urge to paint the sky with your ink. Yes, I’m talking about self-publishing, which has come a long way in a very shortwhile but has an even longer journey to make.
Read More - January 17, 2019If you think writing a book is difficult, wait till you start making efforts to get it published – writing would seem to be a walk in the park in comparison. If you are planning to write a book, or in the process of writing one, or already have a manuscript ready, then I’m sure you would be struggling with the dilemma of whether to take the traditional publishing route or go for self-publishing. Being a recently published author who has dealt with both types of publishers, I think I am an ideal candidate for drawing a comparison between traditional publishing and self-publishing.
Read More - July 16, 2018As you read through these lines, I’ll be way into the future. With technological advancements in full swing, in our age, we quite often love to immerse ourselves into the new, imaginative, and creative realms created by the thinkers, visionaries, and dreamers that rock the world every now and then by their ideas. So many of the science fiction fantasies are common realities now. But there is one, about which it has been written since time immemorial, ever since there has been science and fiction, and has not been achieved yet. It still intrigues our minds no matter how many times we come across that same old concept - The Time Travel! It never fails to catch our attention.
Read More - August 24, 2017Remember, when you write, you supplement the written proofs of our existence. As soon as you put that ink on paper, you’ve etched a mark of your presence, of human footprint in the physical world. That mark is a testimony of who we are. Your words will travel to places unknown, to people unknown, and to times unknown. They will, most likely, continue to exist even after you. And believe me, with the current trends of self-destruction around the world, they may even be the last vestige of mankind!
Read More - June 14, 2017Well, being an avid reader you are sure what all you want to read, but what should you consider reading when you are a writer? There is no single answer to this. To be frank, read everything you enjoy. Whatever you read is useful, be it - newspapers, magazines, novels, technical papers, economics, history, literature, science, spiritual, etc. Nevertheless, there are certain points you can keep in mind while choosing to read, especially ‘for’ writing.
Read More - April 18, 2017A writer’s world is complicated. Being one, I’d love to present an unimaginable correlation between a writer’s universe and our physical cosmos. So grab your mugs and sit tight as we enter this space-time continuum, to contemplate a writer’s world.
Read More - March 29, 2017Well, I’m back with the some challenges and problems as I promised before, and here’s the next set of tea/coffee for your mind.
I’m not going to write long essays, or deep thought provoking stories here to make you doze off. Every writer, author, in fact, everyone faces some struggles, problems, obstacles, etc. in the course of achieving their dreams. That’s bound to happen, and those are the challenges you need to take up, bet on yourself, and win them!
Read More - March 16, 2017Hop on with a tea/coffee and a little thought-chat with the text below.
Being a writer is great… It’s an art of putting your thoughts and imagination onto paper. Of course, you already know that. As easy as it may seem, being a professional at writing and inculcating a constant drive to keep writing takes away much of this ‘ease’ factor. Writers do go through their own struggles and problems, but let’s keep that for some other time. And, some nice tips and tricks through this tête-à-tête might, anyway, assist you to maintain that drive and help you reach new heights without falling into some of those quarries.
Read More - February 10, 2017Simply don’t go with the topic you feel passionate about or have knowledge in. Do your research. Try to find out what is selling & trending.
Read More - October 14, 2016White Falcon Publishing (www.self-publish.in) aims to provide the best services to authors.
Read More - September 16, 2016Self publishing involves a lot of efforts on the part of the author to promote his/her book. Printed books are a great way of promoting your published work.
Read More - December 10, 2015A book launch event can attract publicity, engage readers and drive sales. Here are some pics from book launch events of some of the books published through us.
Read More - May 12, 2015